Cynodictis - Facts and Figures

Name: Cynodictis (Greek for in-between dog); pronounced SIGH-no-DIK-tiss Habitat: Plains of North America Historical Epoch: Late Eocene-Early Oligocene (37-28 million years ago) Size and Weight: About two feet long and 5-10 pounds Diet: Meat Distinguishing Characteristics: Long, narrow muzzle; low-slung body    About Cynodictis As has happened with so many other once-obscure prehistoric animals, Cynodictis owes its current popularity to its cameo appearances on the BBC series Walking with Beasts: in one episode, this early carnivore was shown chasing away a juvenile Indricotherium, and in another, it was a quick snack for a passing Ambulocetus (not a very convincing scenario, since this walking whale wasnt much bigger than its presumed prey!) Until recently, it was widely believed that Cynodictis was the first true canid, and thus lay at the root of 30 million years of dog evolution. Today, though, its relationship to modern dogs is more dubious: Cynodictis seems to have been a close relative of Amphicyon (better known as the Bear Dog), a type of carnivore that succeeded the giant creodonts of the Eocene epoch. Whatever its ultimate classification, Cynodictis certainly behaved like a proto-dog, chasing down small, furry prey on the boundless plains of North America (and possibly digging them out of shallow burrows as well).

A Propagation Plan For A Commercial Nursery - 1850 Words

1. A propagation plan is a record of plants propagated listing the type of plant, method of propagation, pre-treatments, date of sow, germination, pricked out, type of pot and dispatch date. 2. A propagation plan is important in a commercial nursery because its useful to show how long it takes for a seed or cutting to be in a sellable condition, were improvements can be made next time, if the type of plant goes dormant and when it flowers. 3. Chrysanthemums are often grown for mother’s day, they can easily be propagated by division in spring. Chrysanthemums can also be propagated by seeds and cuttings but seed take a bit longer then both division and cuttings. 4. Many companies provide information to help you propagate their varieties. It†¦show more content†¦Wearing warmer clothing in winter like everything you would wear in the sun but also put a jumper or jacket on to avoid getting sick may be advised. Question 3: 1. Water is an important resource in every nursery, capturing and reusing that water through irrigation technology could save thousands of dollars every year. Water storing facilities in the form of large water tanks are essential for water storage in the nursery. Larger nurseries might even use their own dams and treatment facilities. Allowing the water to flow into drains or other non-recycled waterways is illegal, polluting, wasteful, and irresponsible. Applying the water is difficult as small mists allow drift of water while larger faster droplets can damage small plants and the media they are in, thus drip irrigation is optimal if the watering is to be done outside. Drip irrigation can be difficult to fix if blockages appear but they deliver a slow, constant, direct rate of water. Fine sprays can be useful in glass houses were winds don’t effect it. The collection of this water can easily be achieved by removing the top 12cm of soil with one end deeper, lining the hole with plastic and drainage piped, filling it with large lose gravel, attaching some PVC from the drainage pipe to a water tank of dam and adding a pump to reuse the water. 2. Waste management in a nursery should be minimised as waist products means lost money. Always look for a way to reduce, reuse recycle. For

Marketing Strategy of Ookus-Free-Samples-Myassignmenthelp.com

Question: What Is Ookus? How Does It Work?. Answer: Client Overview The name of the organization is Ookus. It is an Australian company that is involved in marketing especially in the hotel industry. Ookus helps one to create an individual dream and share it with friends and other individuals in the same social media platforms. Ookus is a linking marketing strategy to make friends and family link and turns the dreams of individuals into reality (Blythe 2006). The number of employees employed by Ookus in Australia is between 500-600 people employed to work as advertising agents in the digital platform. The employees range from marketers, IT specialists, travel consultants and digital marketing consultants. Goods and Services offered At Ookus, the goods and services offered include advertising for Hidden Valley Resort in Western Australia. It makes the people dream of their desired destinations through Adwords and creative digital content in Hidden Valley (Carter 2011). It promises an ultimate enjoyment in the Resort for a perfect gate away on Fridays and Saturdays. It provides meaningful communication to the end users of the services. When a group of friends take the ultimate enjoyment ride, they earn points for the gate away. This can be redeemed in order for one to take other trips. Key online marketing personnel For digital marketing to be successful, the company has to ensure that it has qualified personnel in its marketing department. The key marketing personnel include the digital marketing manager who is the head of digital marketing at Ookus. Besides the manager, there are marketers who are tech survey and make digital content marketing in different departments. Other key personnel include IT specialists and content writers. Age of the company Due to the growth of social media, the company has grown tremendously. The company is 7 years old and with the wave of digital marketing that is disrupting the market, it is likely to grow in leaps and bounds (Chaffey and Ellis-Chadwick 2016). URL The URL of the company is Https//: ookus digital marketing .co. Au. The website age is as old as the company which is 7 years old. The website management is done by the company marketing and IT department. The management of the website is under the key personnel who are employed to make sure that the website is running and up to date. The social media sites such as google +, Facebook, Instagram, and twitter are under the name of the company which is Ookus. Online sales via online and offline As a digital marketing company, the companys sales on the online platform are greatly increasing. For Fridays and Saturdays gate away, the company is increasing its visibility therefore attracting a lot of customers and hence increased sales (Dodson). For offline marketing, the sales have dipped but the marketing manager is trying to increase the sales. Other relevant information includes the prices for various products and the sites for travel at the resort. Market Analysis: Before writing the first word it is important to define who will consume the content and understand our target. The first step is to create a Person who represents your audience. This is the basis not only for the content marketing plan, but for the entire marketing strategy. It is called "marketing or buyer person" and to define it must be taken into account (Ryan). The current potential customers are the young while the current potential competitors are the nearby resorts and hotels. The market is very competitive and the industry is receptive to the competition. They are market leaders and have unique selling points and seasonality of their services. Current Marketing: The website use it for promotion, to increase sales and customer service. The website strength is to make the people closer to the product and services and to avail all relevant information to the customers. Conclusion: The Ad words creates a platform for marketing therefore alighi the company to greatness and having a competitive edge over its rivals. There is increase in sales of the company. Proposed AdWords Strategy Demography: sex, age, geography, income level, occupation, marital status, educational level. Tastes and Style: values, interests, concerns, hobbies, lifestyle, personality, etc. Interaction with the internet: types of users, what kind of sites they visit use of social networks and which ones, which information sites / blogs consult, preferred devices, etc. Consumption habits. Map the content in the different phases of the consumer to plan for daily and weekly plans and budget. There is a proposed success matrix for the company while the target market for the company is mostly the youth who are social and outgoing. The marketing strategy is working as the sales on online digital platform are increasing at a rapid rate. Gone is a fundamental part of starting the content marketing strategy (Kaufman, Horton and a guidebook for executives). But much of the success lies in the distribution of such content. To do this, positioning the content in search engines so that users looking for inf ormation can find it is a fundamental task. Communication and Readability The communication of the company and the marketing strategy should be clear and show the various products and services of the company without vagueness and ambiguity. It should also be reliable and readable to avoid numerous the Adword should be readable and readily available for consumption by the customers (Kingsnorth). The goal of this post is to be a theoretical and practical guide to content marketing that covers the main definitions, best practices, ideas and everything needed to plan, implement and measure a content marketing strategy. In this holiday site, the image and the content of the market is well shown in digital marketing strategies. Digital competitions have acquired great relevance since the explosion of the Internet, and today many experts consider that they are key to the market (Schaffer 2014). The quality determines whether or not the ad appears in a search, the position in which it will appear and the price to pay per click (CPC). This means that the higher the quality of advertisement, the more times it will appear in the best positions and the lower the price to pay to be well positioned References Blythe, Jim. 2006.Marketing. London: SAGE Publications. Carter, Ben. 2011.Digital Marketing For Dummies. Chichester: John Wiley Sons. Chaffey, Dave, and Fiona Ellis-Chadwick. 2016.Digital Marketing. Harlow (GB): Pearson. Dodson, Ian.The Art Of Digital Marketing. Kaufman, Ira Morton, Chris Horton, and managers a guidebook for executives.Digital Marketing. Kingsnorth, Simon.Digital Marketing Strategy. Ryan, Damian.Understanding Digital Marketing. Schaffer, Neal. 2014.Social Marketing Digital Book Set. Wiley.

What a Joint Venture entails free essay sample

Joint venture is a collaboration of two or more businesses to undertake a common economic activity. A joint venture then is a partnership, a contract between to parties, or a corporation. However, the difference between business partnership and a joint venture is that a former may be established before a company is formed while the latter is a collaboration of 2 or more existing entities forming a tie. It must be cleared though that a joint venture is still a partnership. Another important point to take note is that a joint venture can be limited to a specific time or project, or a formation of another separate entity from two business entities. One main reason why companies joint ventures is expansion. Since one company may not be able to take the financial requirement for expanding the company, it may require another company that is willing to join alliance with it. This combines the assets, capitals, technology, and human resources of 2 companies which make the venture stronger to undertake a larger market scale. We will write a custom essay sample on What a Joint Venture entails or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This also divides the probable risk and the rewards. It is important to make a great consideration to financial strength. An entity may have a good financial resources but being able to tap others resources through a joint venture provides more leeway to expand and increase its opportunity to create better profits. Although there is a risk involve in investing in a business, returns are larger and potentially higher. Statistically, companies that entered in joint ventures have seen faster growth. Also, joint ventures shorten the time consumed in building and learning the knowledge of the business and market expansion, productivity growth, product enhancement, and business names which are also very costly. This is why reducing the cost does not only limit to sharing assets and capitals. Joint venture also opens the market channel of both entities to each other, making it better for both companies to access wider market crowd that equates to better profit at a lesser cost. On the strategic side, the joint venture is also used to pre-empt an emerging company from expanding, to save the company from shutting down, or to build a relationship faster with other businesses. For an entity who wants to introduce their business to a foreign land. An international joint venture is often more economical and wise thing to do. This is because the host company has an existing connections, technology, manpower, domestic know-how that are very vital in the success rate of any foreign company entering a foreign land. The business world is a big playing field of large and small; strong and weak; and successful and not so successful people, group of people, companies, and corporations. Interestingly enough, they all work as one to keep this playing field in the constant move. However, like in any other playing field, an entity no matter what its size is, needs build an alliance to better increase his chances of growth. And the best way to do it is by entering in a joint venture. As the term goes, it’s a big world out there. And indeed, the business world is not for someone with a fainted heart. But joining an alliance is not an escape route for survival; it is just a way to effectively succeed in the game where most people do not want to join. A joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets. There are other types of companies such as JV limited by guarantee, joint ventures limited by guarantee with partners holding shares. In European law, the term joint-venture (or joint undertaking) is an elusive legal concept, better defined under the rules of company law. In France, the term joint venture is variously translated asassociation dentreprises, entreprise conjointe, coentreprise or entreprise commune. But generally, the term societe anonyme loosely covers all foreign collaborations. In Germany, joint venture is better represented as a combination of companies (Konzern). [1] With individuals, when two or more persons come together to form a temporary partnership for the purpose of carrying out a particular project, such partnership can also be called a joint venture where the parties are co-venturers. The venture can be for one specific project only when the JV is referred to more correctly as a consortium (as the building of the Channel Tunnel) or a continuing business relationship. The consortium JV (also known as a cooperative agreement) is formed where one party seeks technological expertise or technical service arrangements, franchise and brand use agreements, management contracts, rental agreements, for one-time contracts. The JV is dissolved when that goal is reached. Some major joint ventures include Dow Corning, MillerCoors, Sony Ericsson, Penske Truck Leasing, Norampac, and Owens-Corning. A joint venture takes place when two parties come together to take on one project. In a joint venture, both parties are equally invested in the project in terms of money, time, and effort to build on the original concept. While joint ventures are generally small projects, major corporations also use this method in order to diversify. A joint venture can ensure the success of smaller projects for those that are just starting in the business world or for established corporations. Since the cost of starting new projects is generally high, a joint venture allows both parties to share the burden of the project, as well as the resulting profits. Since money is involved in a joint venture, it is necessary to have a strategic plan in place. In short, both parties must be committed to focusing on the future of the partnership, rather than just the immediate returns. Ultimately, short term and long term successes are both important. In order to achieve this success, honesty, integrity, and communication within the joint venture are necessary. The Advantages And Disadvantages Of Entering A Joint Venture Entering a joint venture is a complex, and sometimes, time consuming process. As any type business structure, it holds a good opportunity for anyone to grow and make money fast; but just like any other business type, joint venture also holds threat to anyone who wants to enter. Discussed below are the advantages and disadvantages of entering a joint venture. Advantages of Entering a Joint Venture: †¢ Accessing additional financial resources Asset sharing is one of the best advantages about joint venture. Since, you are able to use larger funds to facilitate the production and operation of projects and products, you facilitate growth. In other words, you increase profit margin and increase your revenue potential. †¢ Sharing the economic risk with co-venturer It pays to have someone sharing the responsibility with you in case you end up in deep troubles. This is also true with joint venture. Since you are sharing assets, the risk of losing a great deal of money is divided to both parties. †¢ Widening economic scope fast – Building reputation is often difficult, not to mention time consuming and expansive. At a joint venture, you are able to widen your economic scope without spending too much money and waiting for a long time. †¢ Tapping newer methods, technology, and approach you do not have – In order to grow and expand, you need resources in the forms of methods, technology, and approach. For that matter, it would help a lot if you will be able to partner with an entity that presently has the things you don’t and the things you need. Joint venture opens up the venue for such need. †¢ Building relationship with vital contacts – Aside from economic territory, another advantage of joint venture is the ability to give you business relationships with vital contacts. This is just like automatically befriending your partners influential friend that can give you access to lots of things such as business opportunities and a pass to vital information. Disadvantages of Entering a Joint Venture: †¢ Shared profit – Since you share assets, you also share the profit. The profit of both parties usually depends on the size of the share to the venture or may be defined on the agreement. †¢ Diminished control over some important matters Operational control and decision making are sometimes compromised in joint ventures. Since there is an agreement that divides which one will take over a particular operation, the other may not be satisfied with how the things are worked out with another. This leads us to another disadvantage of a joint venture †¢ Undesired outcome of the quality of the product or project – Since one party may not have control on the supervision of the production or the execution of one part of the system, this can happen. This often leads to disputes and lawsuits. To avoid this, both parties agree on specific details about the whole operation process. †¢ Uncontrolled or unmonitored increase in the operating cost – Again, defined control over the operation may lead to this disadvantage. It is important therefore to make sure that all things are clarified on the paper before singing in the joint venture agreement. Making money by entering a joint venture is easy provided that you know exactly what you are doing. With these advantages and disadvantages presented, you are clearly aware of the things that await you.

Introduction Of Tourism Industry Tourism Essay Essays

Introduction Of Tourism Industry Tourism Essay Essays Introduction Of Tourism Industry Tourism Essay Essay Introduction Of Tourism Industry Tourism Essay Essay Definition of Tourism: It is difficult to specify touristry because touristry is a complex industry and many others concern involved. Harmonizing to WTO universe touristry administration Tourism comprises the activities of individuals going to and remaining in topographic points outside their usual environment for non more than one back-to-back twelvemonth for leisure, concern and other intents. 1.1Characteristics of Quality Tourism Beautiful, attractive topographic points Atmosphere must be relaxed Cleanliness is affair Sun radiance, healthy clime Good culinary art must play a portion Quietness and less traffic It is of import to cognize that travel and touristry industry is a service industry. This industry provides different types of services to their client. These service industries include: 1. Transportation system services such as air hoses, managers, and sail. 2. Hospitality services such as adjustment including hotel, resorts, Villas and BB, nutrient. 3. Entertainment such as amusement Parkss, casinos, music etc. 1.1.3 Nature of the touristry Industry: Travel and Tourism is a service industry. The nature of the service industry is really complex. We can hive away goods and merchandises but we can non hive away service. Service can merely be experienced. My research undertaking is base on the operation direction of Ashok Heritage Travels. In this research undertaking, I have explained how operation direction works in touristry and cordial reception industry in these yearss. 1.1.4 Purpose of the survey: The chief intent of the survey is as follows: To analyze the Current state of affairs of the Business environment and the factors which may impact the operation map of the circuit bureau To understand the direction of HR in Ashok Heritage Travels. To cognize the quality of service provide by the Ashok Heritage Travels To understand their operation direction procedure. 1.1.5 Restriction of the Study Operation direction in travel and touristry industry plays really critical function. For the operations directors it is really ambitious and curial portion to understand the markets tendencies, client s behavior and the concern environment. In this research undertaking following are the restriction of the survey. This research covers merely few selected operations maps of the company. This research relies on secondary informations and others resource. The survey periods are merely 1 twelvemonth. The research Project and its consequence will depend on the handiness and dependability of informations. 1.1.6 Organization of the survey: The survey has organized in the undermentioned ways: Chapter -I ; Introduction This chapter deals with capable affairs of the survey dwelling debut of the touristry industry, definition of touristry, focal point of the survey, statement of the job, aim of the survey, and restriction of the survey. Chapter -II ; Review of Literature This chapter deals with the reappraisal of the different literature of the field. Therefore it includes some studies, books and research plants. Chapter-III ; Research Methodology This chapter deals with research methodological analysis and it includes research design, sample, and beginning of technique and restriction of the methodological analysis. Chapter-IV ; Data Analysis It deals with presentation and analysis of relevant informations and information through definite classs of methodological analysis and major findings. Chapter-V ; Conclusion and recommendations It states drumhead, decision and recommendation of the survey. This chapter states chief findings, issues and spreads and implicative model of survey. CHAPTER-II REVIEW OF LITERATURE After choosing the subject of the research, I have to reexamine some related books, literatures and newspapers so that it helps to do clear thoughts, sentiment and others constructs. All the gathered information can be utile for the research undertaking. The purpose of the present research undertaking is to understand the operation direction of the travel and touristry company in the concern environment and how it affects the operational maps of the companies? This chapter is divided into six parts: 2.1. History and Government Policies of Indian Tourism 2.2. Introduction of the Company. 2.3. Internal and External factors. 2.4. Marketing Mix of the company. 2.5. Operation Management of the Company 2.6. Rival Analysis. 2.1. History Of the Indian Tourism and Government Policies of the Indian Tourism: India is the universe s 7th largest state, covering more than 3 million squares kilometers. It is 2nd merely to china in footings of population. India comprises of 28 provinces and 7 brotherhood districts each known for its particular appeal and beauty. It is a multicultural state, so it is called unity in Diversity . 18 major linguistic communications and more than 1000 minor linguistic communications are spoken. Hindi is the chief linguistic communication spoken by 40 % of population but English is widely popular and spoken. India represents one of the most possible touristry markets in the universe. India offers multiple picks to the tourer from frozen Himalayas to tropical verdure of Kerala, historical land, spiritual site, historical garrisons and memorials, shimmering rivers to their desert. India is one of the most visited states ; pull 1000s of tourers all over the universe. 2.1.1. Tourism development in India: Tourism in India has passed from many stages. The Sixth Plan marked the beginning of new epoch when touristry began to be considered a major instrument for societal and economic development. Following are some of import day of the months: in 1966 ; -India touristry Development Corporation were puting up to advance India as tourer finish. 1982: A National Policy on touristry was announced. 1988: National commission on touristry formulated for sustainable growing of touristry. 1992: National Action program was prepared 1996: National Strategy for Promotion of Tourism was drafted. 1997: A new touristry policy with economic policies of authorities was published for public argument. The policy recognise for the function of Central and State Government. The demand for engagement of Panchayat Raj institutes on-governmental administration, local organic structures and local young person in the creative activity of touristry installations has been recognised. 3. Policy Principles: In the 11th program touristry development was chief issue. 1. Focus on incorporate development touristry through mega undertakings 2. Harmonizing due importance to domestic touristry. 3. Positioning India as a value for money finish that delivers superior experience as rivals. 4. The function of authorities is to make an enabling environment where private sector investing can happen and take function in merchandise development. ( By IITM Report ) 2.1.2. Tourist attractive force topographic points: Varied life manners and civilization heritage and colorful carnivals and festivals inspire tourers. Adventures circuit, Cultural circuit, wildlife and landscapes, South Indian circuit, scientific discipline touristry and spiritual circuit and other activities attract the tourers. The most 10 admiration topographic points of India s tourer attractive force topographic points are as follows: Taj Mahal ( memorial of love ) Beachs of Goa Himalaya mountains Ajanta caves Varanasi Ghats Khajuraho Temple Kerala backwater Corbelt National park Rajasthan Garrisons Udaipur Golden temple in Amritsar 2.1.3. Growth: Harmonizing to the IITTM ( Institute of India Travel Tourism and ministry ) . During 1990-2010 international tourer reaching grew from 435 million to 940 million, entering an mean one-year growing of 5.8 % . 2.1.4 Review of the related surveies: In this subdivision of this chapter an effort is made to reexamine the assorted surveies of past researches associating to Indian touristry, travel bureaus, circuit operators, cordial reception direction and about Ashok Heritage Travels in concern environment. 2.1.5. Review of Report: Travel and Tourism Industry in India by Indian Institute Of Tourism and Travel Management Published in August 2011. Manjula Chaudhary, the writer A ; Director of Indian Institute of Tourism and Travel Management, Gwalior and Dr. Sutheeshna Babu, Nodal officer, Goa.The study has been taken from different dependable secondary beginnings. The chief slug points of this study are, 1. To understand the present position of planetary touristry 2. Recent Tendency in Indian Tourism. 3. Quest for New Tourism Products. I have studied all this study and it supply me necessary information related to my undertaking research. 2.2. Introduction of the company My undertaking research is about Ashok Heritage Travels Company which was established in 1999. The chief office of the company is in Jaipur, India and others subdivisions office in German and Spain. The company was started as a little travel bureau but after several old ages has grown into open uping circuit operating bureau. Today, Ashok India travel has emerged as a leader among tour operators. The mission statement of the company is Deliver more than you commit . The company has proper licensed by Department of Tourism, Government of India. The company s nucleus activities are inward touristry, domestic touristry and leisure travel. They do hotel reserves, train engagements and auto leases. The company has broad web of offices all over the India, so they serve their clients best and look after their demands. It is assured by the company that they provide best merchandises and services to their client. Vision Of the Company: Building memories through travel 2.2.1 Servicess of the company: Company are specialized in forming circuit bundles in all over the India and Nepal such as wild life circuit bundle, South of India, North of India, Ethnic circuit in Rajasthan, Golden Triangle circuit, luxury circuits. Others services of the company are Car rental, hotel engagements in all of import sites of India, Train and Flight Reservation, Tour Packages by Ashok HeritageTravels: India and Nepal Tour Epicurean Tour North India Tour Rajasthan Tour Packages South India Tour Wild Life Tour 2.3 Macro Analysis: Any administration can non go out vacuity. They are surrounded by different forces which are straight or indirectly act upon the work of the concern. These forces are of two types, Internal and external forces. Internal forces can be control and alteration harmonizing to the state of affairs. But external forces are difficult to command. The external forces are called Macro environment ( PEST ) . The directors of Ashok Heritage Travels company has to the full understand their operating environment and rapidly react to any alteration. Political, Economical, Social, Technological, Legal and Environmental ( PEATLE ) factors These are the factors which are non in company s control and can hold major impact, positively or negatively, on the growing of the administration. Lets discourse them as follow, 2.3.1. Political Factor: Introduction: Political agencies engagement of the Government in the industry of travel and touristry of the host state. Government generate Income from the Tourism industry and increase GDP of the economic system of the state. It is really of import for the Govt. to promote more touristry. More touristry generates import revenue enhancements, grosss and employment to the local people. The major factors are: 1.Stable Government: It is really of import factor that if the authorities of the India are stable and co-operative with the foreign investors, Govt acquire revenue enhancements and local people get occupations. Unstable Govt, communal clashs, offense, riots create bad impact on the tourer and as a consequence less touristry in India. Peoples avoid such topographic points. 2. Attitude of the host state towards tourer: The attitude of the host authorities towards their tourers should be positive and warmth. Tourists are from different civilizations and linguistic communications. 3.Infrastructure development: Government of the India has to put money on substructure and ace substructure. Roads should be proper constructed, main roads, hotels, motels, guest houses. Clean environment.Proper installations of conveyance ( air, route and ships ) . Tourist can easy travel anyplace, everyplace with in the state by usage of conveyance. .Tourist information Centres for the tourer so that they do non confront any jobs. 4. Terrorism and Security: Government has to supply proper security to all. Visitors or tourers ever avoid such topographic points where menace of panic onslaught. From illustration on November 2008, a series of co-ordinated bombardment and hiting onslaughts in Mumbai.The chief mark was foreigner people. This type of panic onslaught impact bad feeling on the tourer and they avoid sing. Government has to be watchful and rapidly response. Strict Torahs and particular administrations that provide security to the local people and visitants. 5. Planning and Permission. Tourism development planning conforms to the national planning procedure. The nature of developing planning means that assorted other sections, bureaus and curates involved. Grant of export and inducement for advancing private investing in the signifier of income revenue enhancement, subsidy and cut down import. 2.3.2. Economic factor: The province of the economic system besides influences on the company Ashok India travel. Economic factor indicate the disbursement form of the domestic and international tourer. In recession clip people spend less and at roar clip they spend more. Others factors are: 1. GDP of the state: Tourism besides contributes in economic system of the state. The economic system of the India is the 11th largest in the universe by nominal GDP. Country s Gross Domestic Products is straight increase by2 % by WTO 2. Employment: Tourism has emerged as an instrument of employment and human development. Professional preparation Institutes are opened by public or private sectors. 3. Foreign Exchange Rate: The value of the money addition in any regard. For illustration the rate of one lb is 80 rupee. For the international tourer, India is best finish. They can pass epicurean vacations with less money. Ashok Heritage Travels provide best quality of merchandises, high criterion of services with sensible monetary values to pull both domestic and international touristry. 4. Integrations/mergers of hotel ironss: If Ashok Heritage travels and tour merge with other standard company so the disbursement cost will diminish. They can offer inexpensive vacations as comparison with rivals. Second, they can able to supply more client attention in term of easy handiness. 2.3.3. Social Factor: Social factor means the impact of touristry industry on the life of local peoples, state and on the tradition civilization. More hazard of losing civilization individuality is associated with the increasing figure of tourer and travel industry. Others factors are: 1. Education: the chief factor is instruction. Education is better than earlier. Now instruction provides awareness and cognition of the universe. Peoples are good educated and their manner of populating standard alteration. 2. Changing in Life manner: Life manner of the people is altering. Most of the people in India are act uponing by western civilization. Trends towards fitter life manner are increasing. 3. Demographic alteration: like little households. Womans are traveling out for work. Local households traveling out with for leisure activities and domestic touristry. 2.3.4. Technology: Technology drama critical function in touristry. Today consumers want easier, quicker and cheaper services and merely engineering can make it possible. The consumer demand, Communication, conveyance and IT has made the whole universe as a planetary small town. Role of the cyberspace: The chief impact of new engineering on consumer is internet. Internet provides all information within seconds. Internet give you chance to do their ain travels and vacations bundles, cheque in -out. CRS is increasing. ( computing machine reserve system ) .Ashok India Travel company has proper installed engineering and new version of package s. Company has ain intranet and extranet for clients. Engagement of the media: Media such as telecasting, internet advertizement, wireless, electronic boards on the coachs and tubing station used by company to pull the clients worldwide with the beauty images, exciting topographic points of India and Nepal. 2.3.5 Micro Analysis: It means the internal forces which straight influence the map of the company s and these forces can be control by the company. 1. Employee: Staff is the assets of the company. They represent the company images and straight cover with the clients, if the staff is non happy, motivated it straight influence clients and as a consequence dissatisfied and less concern. 2. Customers: The chief intent of the Ashok Heritage travels is client satisfaction. Positive relation with bing clients and offers good trades to them so that they neer leave you. It is of import to understand that one dissatisfied clients tell to 11 clients as a consequence less concern. 3. Suppliers: Suppliers such as little bureaus, air hoses, local hotels, local coachs and managers. Good maintain relation with providers who provide all necessities requirement on clip. 2.3.6. SWOT analysis of the Ashok Heritage Travels: Strength: Wide arrange of web: company has wider arrange of web all over the India so that they provide best client attention, installations anyplace. High Quality Merchandise: company offers high Quality of merchandises and services to their clients. Staff: Well trained professional, committed, work as squad spirit staff. Celebrated and Positive Brand Image: Positive trade name image on the head of clients. Customer trueness: clients are really loyal with the company. Once they booked with them, they ever come back to company. Company give them loyalty price reductions, offers to retain them. Strong Advertisement and finance control: Effective advertizement and sound finance is the strength of the company. Internet services: On-line engagement, payments, offers merchandises and services, full information. Easy entree of web sites. Private and security package. Failing: 1.Safety: Any aliens when visit to others states the first thing they want is safety. But because of the bad relation with Neighbour state and increasing offense twenty-four hours by twenty-four hours impact on Indian Tourism. Mumbai onslaught and mark on aliens is the latest illustration which impact bad feeling on the head of the foreign visitants. Lack of proper substructure: Due to non proper roads and main roads. Inefficient to supply basic installations at airdromes, coach bases. No proper traffic regulations and more accident. . Opportunities: New Market: Ashok Travel and Tour Company offers circuit bundles for India and Nepal. But if they offer more tour bundles for others international states such as Packages for Egypt, London, Paris. Increase Hotel and conveyance installations: If the company provide more local conveyance installations such as auto hire, managers and private ain bikes as per client demand. Hotel installations such as different sort of nutrient continental, Thai, English.so that client happy and satisfy. Encouragement from Government: Government has to give grants to the private sector so they encourage giving all installations to the tourer. Menaces: Economic lag: Due to recession, passing form of the consumer has changed. They spend merely on necessary things such as nutrient and apparels. Better installations by rivals: If the rivals give better services in sensible rates, it s a large menace for the state and for the company every bit good. Political instability: Political turbulency has besides consequence on the touristry industry. Marketing Objective of Ashok Heritage Travel: 1. Achievieng a certain degree of gross revenues growing within a given of clip 2. Increasing the profitableness of the administration 3. Reducing concern hazard by happening new markets and pulling possible clients. 2.4.1 Marketing Strategy of the company: Marketing Mix of the company Marketing mix is a concern tool usage in selling merchandises and services. Selling is the construct of expecting demand, recognizing it, exciting and so eventually fulfilling it. Ashok Heritage Travels involved in measuring client demands and turning that into effectual demand for specific merchandises and services so as to fulfill clients and achieve the aim of the company. 4 Postscript: Merchandise, Price, Place and Promotion. 1. Merchandise A Merchandise is defined as anything that is offered to the market to fulfill a privation or demand. Product in cordial reception industry is touchable and intangible. Merchandises such as seats.hotel suites you can see and touch but service can merely be experienced. Servicess are perishable, inseparable, Variable ; Heterogeneity.Absence of individual constituents, the merchandise is uncomplete. Ashok Heritage Travels offers different circuit bundles in different topographic points all over the India and Nepal. Truths of bundles such as circuit to Taj Mahal, Himalayas, beaches and verdure of Kerala all are the merchandises of the company. 2. Monetary value: Monetary value is the sum of money charged for goods or services. Price is the lone selling mix component that produces gross. Price says something to the consumer about the nature of the merchandise. Price depends harmonizing to the followers: 1.Elasticity of demand and supply Harmonizing to the geographic country of the finish. Peak season Seasonality Degree of competition. Pricing on the tourer merchandise is really complex. Increase fuel of air travel, recession clip hit the travel and touristry industry really severely. Some companies shut down and some are fighting to get by with these challenges. Ashok Heritage Travel and Company knows better about the pricing policy and they offer the merchandises harmonizing to it. Company follows two regulations: Marketing Strategy. Tactic Level. Topographic point: Different distributor is selected for selling. There is little agent spread all over the large metropoliss that plays a function of distributor for the company. Ashok Heritage Travels act as a jobbers and the jobbers act as a retail merchant. The major determination that the company takes sing distribution is related to the channel of pick and channel members. 1. To ease the purchase in progress. 3. Company bought air hoses seats, hotel, adjustment, coachs for the local sight- visual perception. The latest tendency to selling tourer merchandises By the Ashok Heritage travels through Internet. E-ticket, direct engagement, on line payment, on-line cheque in or look into out. It is speedy, inexpensive and saves of clip. 4. Promotion: The publicity undertaking simplifies the activities of ratting, carrying and act uponing the determination of possible tourer Advertisement, media, IT, personal merchandising, public dealingss, direct selling and sponsorship. Ashok Heritage Travels are usage following promotional scheme: Raising consciousness of their merchandises in the market. Promote bing clients to purchase their merchandises by loyal strategy. Inform to the client and possible client about their particular offers. All people in the Ashok Heritage Travels are good trained, know-how, professional trained, multi skilled, best communicating accomplishment and supply best client attention to their clients. 2.5 Operation Management of Ashok Heritage Travels Introduction: Operation direction in the company are responsible for assorted activities and duties. The chief purpose of the operation direction is to utilize the administration resources such as adult male, material finance, machine in effectual manner so that they able to fulfill client. Ashok Heritage Travels is a large company web within the all over the India. They arrange different sorts of circuit, travel engagements and ain conveyance agreements. So the operation direction of such a large company is complex. The duties of the operation directors are Understand the long term aims of the company. Controling and keep all the internal and external activities Research, design and development of the merchandises and services. Quality confidence. Management of stock Capacity Management Management of staff, unexpected busy clip Communication with others sections such as selling, gross revenues sections. Planning of circuit by the Ashok Heritage Travels: Planing involves several phases. The three chief phases are: Market research Negotiation Commercialization of the merchandises Market Research: The purpose of the Market Research is to understand analyse the chief elements related with the market and its environment. Market research will let company to fit merchandises to client demands and aim peculiar market sections for their merchandises. Procedure of market research includes nonsubjective designation, aggregation of informations, analysis, airing and usage of concluding information. Target Market: Company aim the market by offers specific merchandises and positioning the merchandises in distinctive from its rivals. The chief mark of the company is inward tourer and leisure tourer. Negotiation: The Company has adequate information on the mark market and they create circuits bundles by negociating the needed services with several providers: Airlines conveyance, adjustment, providing and others particular providing services. The chief purpose of dialogue is to make the best competitory monetary value for satisfactory quality- monetary value ratio. Company s has ain agreement of travel and conveyance so that they provide best and convent services to the clients. Finalizing the contracts: When dialogues have been successfully agreed, contracts are drawn between different services provider. Company wage progress payments to the providers so the undertaking of planning and costing of the tour start. The company slogan is to fulfill clients and do their travel and tour a pleasance. Selling and marketing the merchandises: The Company offers their merchandises straight to the market or sells them through travel agents. The sale is depending on the presentation of merchandises in booklet designed by the circuit operator. Effective selling, sale publicity and advertisement runs play of import portion. The Booklet: This is the chief selling tool usage to sell circuit bundles by the Ashok Heritage Travels. Thousands of transcripts distrusted through their ain retail mercantile establishments, sent straight to the bing clients, on the cyberspace, local newspapers, magazines, company s web site, on telecasting and all others media. Company launch booklets at right clip, right topographic point and day of the month. In the booklets, coloring material exposure, high spots of the vacations, promotional pricing designed to pull the client s attending. Pricing Package Tour. After the aggregation of information, company set the monetary value. Monetary value of the bundle circuit is right for the market, competitively monetary value and offers discounting schemes. Box tour include: travel, circuit, attractive forces, adjustment, and nutrient with broad scope of picks, choice and bead. They besides offer flexible Tourss. Reservation System: Company has CRS ( Computer Reservation System ) .for both air hoses travel and train travels. In the extremum season, company purchase seats from air hose in progress for international tourers. Company has own web site ( www.ashokheritagetravels.com ) by which all clients bing or possible can easy entree the information, offers, send quires, book on- line, see booklets and all related information. Agreement of Staff By the Ashok Heritage Travels: Operation Directors of the company usage this resources productively and so more productiveness by using the employees decently. Ashok Heritage Travels has Skilled, motivated and dedicated staff. Company provide professional preparation to their staff. Company has assured that their staffs have following accomplishments: 1. All staff gets required accomplishments, cognition and abilities. 2. Performance at high degree. 3. More confident and productive 4. Adopt alterations 5.More committed and satisfied by the occupation 6. Quick response. 7. Motivation and positive image of the company. 8. Multi-skill 9. Politness and friendliness. Monitoring and Review: The operation direction of the company have proper proctor and reappraisal program to look into the operation procedure of the company. To see the spreads and countries need to better. 1. By Monitoring and commanding the quality, cost, finance budget, gross revenues, selling and clients demand. 2. Monitoring employee s public presentation and take measure to supply preparation and better productiveness. 3. Feedback from the clients. Feedback signifier to make full by the clients so that company cognize how they are making and what client wants from them? Customer s feedback, ailments, new thoughts to better merchandise, services and procedure. Rival Analysis: Porter s five forces theoretical account: 1. Competition among the industries 2. Power of client. 3. Power of Supplier 4. Menace of replacement 5. Menace of new Entrants. 1. Competition among the industry: The strength of competitory competition is the major determiner of the fight of the industry. Here the competition is among the local finishs of India and International competition of India with others states. Local finishs International degree 1.Cultural Centres Nepal 2.Religius China 3.Hills station Singapore 4.Coastal Area Sri Lanka India can make really good in the competition if India has powerful scheme, publicizing efficaciously ; advance India as Incredible India . 2. Power of the clients: As clients and tourer makes this industry, so it is the ability of the Customers to set force per unit area on the company as a consequence client s sensitiveness to monetary value alterations. Proper Infrastructure Best client services and safety More picks and inventions High Quality and less monetary value Substitutes Available Merchandise Differentiation 3. Power of the providers: The public presentation of the providers in the touristry industry play critical function. Supplier of natural stuffs, labors, merchandises and services on the right clip, right topographic point, in effectual and efficient manner. Suppliers can be beginning of power to the company, when there are few replacements and high monetary value for alone resources 4. Menace of new entrants: New entries of large and little companies in the same market will diminish the profitableness of the others bing companies like Ashok India Travel. Upcoming International states such as Philippines, Indonesia and Bangladesh are menace for Indian touristry industry. Barrier to entry: Companies have to use all following Techniques for barriers to new entrants: 1. Cost Advantage 2. Learning curve 3. Good Relationss with providers and clients. 4. .Brand Loyalty 5. Entree to Distribution 6. Government Policies 5. Menace Of Substitutes: Being of the alternate merchandises and services in the market, clients can exchange to, Monetary value Performance Switch overing cost Substandard merchandises CHAPTER-III REASEARCH METHODOLOGY Introduction: Research methodological analysis explains the methods used in the survey including presentation of the research design. Collection of informations, informations analysis and reading of informations, and facts to work out the research jobs and carry through the basic aim of the survey. 3.1 Research Design Research design is the of import component of the research. The process start from the aim of the research, explain the solution or the method of probe the solution. Research Design is the program, construction and scheme of probe done so as to obtain the replies of the research inquiry and discrepancies. ( Kiplinger ; 1978:300 ) The research design fundamentally follows here to understand the operation direction procedure in the concern environment of Tourism Industry. 3.3 Collection of Datas: Information is life for any research. There are several ways of roll uping informations.Primary informations can be roll uping through experiment or through study. Secondary information is that informations which already issue. We merely happen in Google hunt, directories, buy from others house or company has own informations. The information and information in this research undertaking is based on secondary informations. Data collected from different beginnings for illustration from Indian Tourism web site, WTO. ( World Tourism Organisation. ) and from Report by. IITHM 3.4 Method Of Analysis and Presentation: The analysis of informations is done harmonizing to the form of informations available. 3.5 Restriction of the Methodology: Datas obtained from different web sites and all informations is based on secondary informations. Unavailable of Primary informations makes the research spot vary.Some proficient errors may be done. CAHPTER-IV DATA PRESENTATION AND ANALYSIS To carry through the aim of the survey mentioned in the first chapter, information is collected and several technique and tools will be used to obtain it. In this chapter my attempts are made to analyze informations base on Travel and touristry industry. I collected informations on Indian touristry. 4.1 Growth of Indian touristry Table.1 Regional Trends in International Tourist Arrival ( MILLIONS ) Year/region 2005 2008 2009 2010 Avg. Annual Growth ( % ) 2005-2010 Universe 798 917 882 940 4.45 Beginning: UNWTO Barometer Table 1.Regionally International reaching can be seen turning faster at the universe norm of 4.45 % during the twelvemonth of 2005-2010. 4.1.2. Foreign Tourist reaching in India: Table.2 Calendar month 2009 2010 2011 2010/09 2011/10 January 481308 568719 623885 18.2 % 9.7 % February 489787 552152 635527 12.7 % 15.1 % March 442062 512152 550051 15.9 % 7.4 % April 347544 371956 437792 7.0 % 17.7 % May 305183 332087 355333 8.8 % 7.0 % June 352353 384642 412336 9.2 % 7.2 % July 432900 466715 513853 7.8 % 10.1 % August 369707 422173 444548 14.2 % 5.3 % September 330707 369821 401995 11.8 % 8.7 % October 458849 507093 562873 10.5 % 11.0 % November 541524 608178 636762 12.3 % 4.7 % December 615775 680004 715364 10.4 % 5.2 % Entire 5167699 5775692 6290319 11.8 % 8.9 % Beginning: www.tourism.gov.in ( FTAs ) Table 2. Show the foreign tourer reaching in India during the twelvemonth of 2009 to 2011. Peak seasons- October to February is see being peak season for aliens. Highest % January 18.2 % ( 2010/2009 ) . Lowest % April 7.0 % ( 2010/2009 ) . We can see that 2010/2009 lowest % of month is April but this was alteration in 2011/2010 informations. April was the highest % . Table 3.Domestic Tourist in India: Main tourer Finish Tourists Statistics Kerala Year Domestic Tourists 2004 5872182 2005 5946423 2006 6271724 Tourists Statistics Goa Year Domestic Tourists 2004 2085729 2005 1965343 2006 2098654 Domestic Tourists Statistics Delhi Year Domestic Tourists 2004 1866552 2005 2061782 2006 2237130 Beginning: Indian Tour Operators Promotional Council Leading Tourist Finish: Kerala has major hot topographic point for domestic tourers and for the foreign tourer as good. CHAPTER-V CONCLUSION AND RECOMMENDATIONS Introduction: This Chapter is focused on decision and recommendation on the footing of analysis which have been derived from Indian Tourism and Ashok Heritage Travels Company. This Chapter is really of import as it allows: 1. To represents the consequence of the whole research. 2. To provides suggestion to the Tourism industry and Travel and Tour Operators of companies in Indian Tourism. 5.1 Decision: Tourism worldwide is an spread outing sector. Tourism in Indi has the important beginning of foreign exchange net incomes, employment coevals and societal -economic development. But the enlargement of international tourer to India, Tourist faces some jobs like unequal substructure, handiness to tourist finishs and in sufficient trained manpower.Poor hygienic status, torment of tourers, insecurity and hapless visitant experience. For the Company Ashok Heritage Travels has a possible to get by in the competitory tourer industry in India. Ashok Heritage Travels is dedicated travel bureau and their slogan is to fulfill their clients and they value their clients need and outlook. 5.2 Recommendations: Indian Tourists Board or Indian touristry has to take undermentioned stairss if they want India a best universe participant in tourer s industry. Proper Infrastructure and roads. Trains and railroads connexion to of import tourer finish. Increasing air place capacity. 3. Increase handiness of adjustments by promoting paying guest adjustments and adding hotel industry 4. Security, proper information centres 24/7 near to every tourer topographic points and easy available of maps, cusps and touristry magazines in stores particular near the finishs topographic points. 5. IT ( information Technology ) is really of import now the yearss. We can non conceive of a concern, touristry and instruction without IT. Indian Tourist Boards will hold to implement IT system in travel and touristry industry. 6. By internet online engagement, reserves, 3D cheque suites in hotels, up to day of the month information of Indian touristry, effectual advertizement and publicity of Indian touristry through cyberspace. Recommendation for Ashok Heritage Travels: Company has to concentrate on international market. They should hold to aim all market sections and aim all age s groups. Quality of services demands to better. Up to day of the month professional preparation Sessionss will necessitate to supply to all staff from underside to upper degrees. Use of Environment friendly merchandises, recycling, salvage power and H2O etc.will necessitate to be considered. Company has to take full advantage of IT. Internet booking on line, selling, e-commerce, proper information in website etc.

The Definition of Psychological Realism

The Definition of Psychological Realism Psychological realism is a style of writing that came to prominence in the late 19th and early 20th centuries.  It’s a highly character-driven genre of fiction writing, as it focuses on the motivations and internal thoughts of characters to explain their actions. A writer of psychological realism seeks to show not only what the characters do but also to explain why they take such actions. Theres often a larger theme in psychological realism novels, with the author expressing an opinion on a societal or political issue through his or her characters. However, psychological realism should not be confused with psychoanalytic writing or surrealism, two other modes of artistic expression that flourished in the 20th century and focused on psychology in unique ways. Dostoevsky and Psychological Realism An excellent example of this genre (although the author himself didn’t necessarily agree with the classification) is Fyodor Dostoevsky’s Crime and Punishment. This 1867 novel (first published as a series of stories in a magazine in 1866) centers on Russian student Radion Raskolnikov and his plan to murder an unethical pawnbroker. Raskolnikov needs the money, but the novel spends a great deal of time focusing on his self-recrimination and his attempts to rationalize his crime.   Throughout the novel, we meet other characters who are engaged in distasteful and illegal acts motivated by their desperate financial situations: Raskolnikovs sister plans to marry a man who can secure her familys future, his friend Sonya prostitutes herself because she is penniless. In understanding the characters motivations, the reader gains a better understanding of the conditions of poverty, which was Dostoevskys  overarching goal.   American Psychological Realism: Henry James American novelist Henry James also used psychological realism to great effect in his novels. James explored family relationships, romantic desires and small-scale power struggle through this lens, often in painstaking detail.   Unlike Charles Dickens realist novels (which tend to level direct criticisms at social injustices) or Gustave Flauberts realist compositions (which are made up of lavish, finely-ordered descriptions of varied people, places, and objects), James works of psychological realism focused largely on the inner lives of prosperous characters. His most famous novels- including The Portrait of a Lady, The Turn of the Screw, and The Ambassadors- portray characters who lack self-awareness but often have unfulfilled yearnings. Other Examples of Psychological Realism James emphasis on psychology in his novels influenced some of the most important writers of the modernist era, including Edith Wharton and T.S. Eliot. Whartons The Age of Innocence, which won the Pulitzer Prize for fiction in 1921, offered an insiders view of upper-middle-class society. The novels title is ironic since the main characters of Newland, Ellen, and May, operate in circles that are anything but innocent. Their society has strict rules about what is and isnt proper, despite what its inhabitants want.   As in Crime and Punishment, the inner struggles of Whartons characters are explored to explain their actions, while at the same time the novel paints an unflattering picture of their world.   Eliots best-known work, the poem The Love Song of J. Alfred Prufrock, also falls into the category of psychological realism, although it also could be classified as surrealism or romanticism as well. Its definitely an example of stream of consciousness writing, as the narrator describes his frustration with missed opportunities and lost love.

DIABETES - LITERATURE REVIEW Essay Example | Topics and Well Written Essays - 2500 words

DIABETES - LITERATURE REVIEW - Essay Example The objective was to analyse the risk factor index and the study concludes that the risk of diabetes is higher in Asians, Hispanics and blacks than whites before and after taking into account difference in BMI on the basis of the study evidences. The diatory and life style informations contributed to the data collection, the specific study methods verifies the dilatory intake in terms of caloric value as well as glycemic intake too. The data collection was done repeatedly for 4 years. Questionnaires were the assessment tool. Population:- Total population was 78419.Among these population the sampling done on the basis of ethnicity as Asians- 801, whites – 75,584, Hispanics-613 and black 1421. Inclusion criteria:- The inclusion criteria were considered only the selected population who have diabetes and who are willing to participate and the gender consideration was females. Exclusion Criteria:- Exclusion criteria include the diseases other than diabetes. Result:- The result says that â€Å"Compared with whites, the age-adjusted relative risks (RRs) were 1.43 (95% CI1.08–1.90) for Asians, 1.76 (1.32–2.34) for Hispanics, and 2.18 (1.82–2.61) for blacks. After adjustment for BMI, the RRs changed to 2.26 (1.70–2.99) for Asians, 1.86 (1.40–2.47) for Hispanics, and 1.34 (1.12–1.61) for blacks. ... A healthy diet high in cereal ?ber and polyunsaturated fat and low in transfat and glycemic load was more strongly associated with a lower risk of diabetes among minorities (RR 0.54 [95% CI 0.39–0.73]) than among whites (0.77 [0.72–0.84]). As Weight gain is particularly detrimental for Asians these data evidence towards the ethnicity along with diatory intake that the inverse association of a healthy diet with diabetes is stronger for minorities than for whites. Study evidences that the immigrated Asian women population have the high prevalence of diabetes and states that the diabetes and obesity are strongly associated each other along with the higher risk rate of cardio-vascular diseases incidence (Shai et al., 2006, p.1587). Article 2: ‘Prospective study of red meat consumption and type 2 diabetes in middle aged and elderly women by American Diabetes Association-2004’ The women heath study was conducted on the topic red meat consumption and association o f type 2 diabetes mellitus in middle aged and elderly women was done by the research team with the guidance of American diabetes association in 2004 ;leads to the evidences of diatory involvement in diabetes among the specified south Asian group. Study Design and Methods: Over an average of 8.8 years, evaluated 37,309 participants in the Women’s Health Study aged above 45 years who were free of cardiovascular disease, cancer, and type 2 diabetes and completed validated semi quantitative food frequency questionnaires in 1993. Questionnaire was the assessment tool. Participants: The study population contains 377,309 individuals. All participants were belongs to the female gender category. Inclusion criteria: The inclusion criterion includes

HOW THE STRATEGIC EMEGENCE OF WALMART HAS AFFECTED MANAGING THEIR Essay - 1

HOW THE STRATEGIC EMEGENCE OF WALMART HAS AFFECTED MANAGING THEIR TRADE FROM 2011 TILL DATE - Essay Example These included the government operations, competitive position as well other changes from the competitors. Additionally, the reasons that led to its implementation and the different ways with which it was implemented were considered. In this case, the research looked back as to what made it necessary for the Walmart company to come up with the said strategic emergence. They included the challenges and shortcomings that led to the need for change. It also analyzed how the strategic emergence was formulated and implemented and the specific areas that were to be affected by the change. Ultimately, it concentrated on these areas to find out whether the expected change took place or not. This was performed on a step by step basis from the time that the changes were implemented in 2011 and the development that have been observed from that time to the present time. In turn, various solutions were offered in those areas upon which positive outcomes were not realized as a consequence of the e xecution of the strategic emergence (Sieber, 1993, p.14). Some of the factors that determined the choice of research method included reliability and validity. This implied that the results obtained were true, undisputable and could be easily confirmed. As such, the kind of research technique that was used in this research was the qualitative study method because there was a need to provide an insight into the setting of the strategic emergence that was developed at Walmart. This was to help in the generation of ideas and to provide answers for the hypothesis. It was also used in grouping similar results and summing them up to get an overall answer in the form of the quantitative research that was to be used later in the results part of the study. With this, the main reason for using the qualitative design was to reveal the prevalent trends in both thought and opinion with regard to the effect of the

Role of Student Essay Example for Free

Role of Student Essay India has a vast population of students who are studying in thousands of schools and colleges. These students can plays a very significant role in the re-building and reconstruction of our nation. This can only happen if their energies are properly channelised. The students had also played in a very important role during Indias struggle for independence. But after Indias independence it seems that students have no aim and noble cause before them for which they can utilise their energy. From time to time we hear about students indiscipline in difference universities and colleges. This again proves that the students power is being misused for destructive activities instead of any constructive work. In reality, the students lack proper guidance and good leadership. For some years indiscipline among the students in India had become a serious problem. They were going on strikes and organising demonstrations, agitations etc. They were disrespecting their teachers and college authorities. They were also fighting with the police. Thus the whole academic atmosphere in the universities was vitiated. In certain universities for years together no examinations could be held due to these problems. For all this indiscipline and disturbances in the colleges, we cannot hold the students exclusively responsible. To some extent the teachers, college authorities as well as the political leaders of our country are also responsible. Some political parties also incite the students against the authorities. These political parties play with live and careers of the innocent students. There should be a ban on the political parties taking any participation in the affairs of the students. The students possess immense youth power. In the absence of positive and constructive leadership they are led astray. The government should provide them with healthy and constructive leadership. In this manner they can be associated in bringing about social, economic, political moral reforms in India. They can play an important role in the progress of our nation. The students of today are the citizens of tomorrow. Let them feel their responsibility towards the society and the nation, so that they can become good citizens later on. There are many ways in which the students can best serve their country. First of all, the students should imbibe the spirit of discipline, because without discipline no nation can rise in the world today. It is due to discipline alone that countries like Japan, Germany, Russia and China are today powerful nations. The students can also be associated with the removal of many social evils in the society. The students can help in rooting out out the evil of dowry from the society by taking solemn pledge, they will not accept any dowry at the time of their marriage. they can help in the removal other evils like gambling, drinking, making illicit liquor etc. The other important role which the students can play is that they should work for the national unity and emotional integration in the country. They should work against the communal, provincial, linguistic and separatist tendencies in the country. They should develop and promote the spirit of Indian first and Indian last, rather than thinking in terms of a Sikh, Muslim, christian or a Hindi.

William Shakespeares Othello as a Classic Tragic Hero Essay -- GCSE C

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Simply defined, a tragedy always entails the downfall of the protagonist. As a common standard in tragedy, the protagonist, or "tragic hero" is of high standing who is faced with some opposing force whether internal or external. "Tragedy is the imitation of an action; and an action implies personal agents, who necessarily possess certain distinctive qualities both of character and thought; for it is by these that we qualify actions themselves, and these- thought and character- are the two natural causes from which actions spring, and on actions, again all success or failure depends...." This excerpt from Aristotle's Poetics illustrates an aspect of tragedy upon which many works, including Shakespeare's Othello, are based. In Poetics, Aristotle expresses the writer's obligation to create what is known as a "tragic hero" in all forms of tragedy. He further explains that this persona must be dominated by a "hamartia" or tragic flaw which leads to his downfall. Prevalently in Othello, the protagonist, Othello, can be seen as a classic tragic hero who is opposed by the strong force of his innate naivetà © and over-trust as flaws in his otherwise virtuous character. Through the rapid development of the play, we see Othello's character disintegrate as a result of his growing jealousy and are finally stricken by a powerful catharsis where despite his wrongdoing, the reader feels pity for Othello and his mis... ...ty of Nebraska Press, 1993.    Muir, Kenneth. Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wilson, H. S. On the Design of Shakespearean Tragedy. Canada: University of Toronto Press, 1957.    Wright, Louis B. and Virginia A. LaMar. ?The Engaging Qualities of Othello.? Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957

Okonkwo Character Essay

In his novel, Chinua Achebe takes the reader to the world of the Igbo tribe during the pre-imperialism Victorian era. Okonkwo, the main character, was a highly respected member of the Igbo tribe. He is the caretaker of a child, but with a stroke of irony, ends up killing him. After an accident, he and his family are forced into exile. By the time he returns, the Igbo tribe has undergone many changes. He finds these changes to his life and culture to be overwhelming, and thus takes his own life. Throughout the novel, Okonkwo’s words demonstrate his inner conflicts, his troubled past with his family, and his superiority complex. Okonkwo is a very conflicted individual because, throughout the novel he demonstrates severe internal discord. Achebe comments,†Perhaps down in his heart Okonkwo was not a cruel man. But his whole life was dominated by fear, the fear of failure and of weakness† (13). Despite all of his showy manliness, deep down inside Okonkwo is ruled by fea r. He is afraid of coming off feminine and weak, like his father before him. He feels the need to surpass his father in every way, and does whatever he can to ensure his dominance. Okonkwo did not have a very warm upbringing. His harsh childhood is arguably the main reason Okonkwo is the way he is. â€Å"Okonkwo did not have the start in life which many young men usually had. He did not inherit a barn from his father. There was no barn to inherit.† (Page 16) His father proves unable to provide for his family, and in Igbo society, is looked upon as a bad father. This compels Okonkwo to be a better man than his father, but in some senses he takes it too far, and becomes a tyrant in his own home. â€Å"Okonkwoà ¢Ã‚€Â™s first son, Nwoye, was then twelve years old but was already causing his father great anxiety for his incipient laziness. At any rate, that was how it looked to his father, and he sought to correct him by constant nagging and beating. And so Nwoye was developing into a sad-faced youth† (Pages 13-14) As the head of the household, he is free to do whatever he pleases and drives his wives and children to work too hard. Okonkwo hated his own father, and though he is trying to do right by his children, is only driving them down the same path he has been. Okonkwo feels the need to be dominant. He does whatever he can to establish his superiority, to make up for his fathers failures. â€Å"Okonkwo  was well known throughout the nine villages and even beyond. His fame rested on solid personal achievements. As a young man of eighteen he had brought honor to his village by throwing Amalinze the Cat. Amalinze was the great wrestler who for seven years was unbeaten, from Umuofia to Mbaino.† (Page 1) He establishes his dominance early on, by proving to be a superior wrestler than everyone else. He makes a name for himself, and proves that he doesn’t need anyone else’s help. à ¢Ã‚€ÂÅ"’I think it is good that our clan holds the ozo title in high esteem,’ said Okonkwo. ‘In those other clans you speak of, ozo is so low that every beggar takes it.’à ¢Ã‚€Â  (Page 69-70) Since he is very proud of his reputation, Okonkwo is pleased to know that positions of respect are publicly known and difficult to achieve. This means that his status in the community is an elite and meaningful accomplishment. As you have seen through the evidence I have given, Okonkwo’s personality is very dark. It’s been shown that he was very conflicted, had issues with his family, and felt the need to be superior. In conclusion, these many issues lead to the man’s downfall, and eventual suicide.

Apes Air Pollution Vocabulary

Chapter 17 Vocab * Acid deposition- the settling of acidic or acid-forming pollutants from the atmosphere onto Earth’s surface. * Acid rain- Acid deposition that takes place through rain. * Aerosols- very fine liquid droplets or solid particles aloft in the atmosphere. * Air pollutant- gases and particulate material added to the atmosphere that can affect climate or harm people or other organisms. * Air pollution- the act of pollution the air, or the condition of being polluted by air pollutants. Ambient air pollution- see outdoor pollution * Atmospheric pressure- the weight per unit area produced by a column of air * Carbon monoxide- a colorless, odorless gas produced primarily by the incomplete combustion of fuel. * CFC’s- chlorofluorocarbon. One of a group of human-made organic compounds derived from simple hydrocarbons in which hydrogen atoms are replaced by chlorine, bromine, fluorine. Clean Air Act of 1970- revision of prior congressional legislation to control ai r pollution that set stricter standards for air quality, imposed limits on emissions from new stationary and mobile sources, provided new funds for pollution-control research and enabled citizens to sue parties violating the standards. * Clean Air Act of 1990- congressional legislation that strengthened regulations pertaining to air quality standards, auto emissions, toxic air pollution, acid deposition, and depletion of the ozone layer, while also introducing market-based incentives to reduce pollution. Cold front- the boundary where a mass of cold air displaces a mass of warmer air. * Convective circulation- a circular current driven by temperature differences * Coriolis effect-The observed effect of the Coriolis force, especially the deflection of an object moving above the earth, rightward in the northern hemisphere and leftward in the southern hemisphere. Criteria pollutant- six air pollutants- carbon monoxide, sulfur dioxide, nitrogen dioxide, tropospheric ozone, particulate m atter, and lead- for which the Environmental Protection Agency has established maximum allowable concentrations in ambient outdoor air because of the threats they pose to human health. * Ferrel cell-An atmospheric cell lying between the two thermally direct cells: the Polar cell and the Hadley cell. It transfers warm air to high latitudes and shifts cold air back to the subtropics, where it is warmed. Front- the boundary between air masses that differ in temperature and moisture. * Ground level ozone- see tropospheric ozone. * Hadley cell- A large-scale atmospheric convection cell in which air rises at the equator and sinks at medium latitudes. * Halocarbons- A chlorofluorocarbon or other compound in which the hydrogen of a hydrocarbon is replaced by halogens. * Inversion layer- in a temperature inversion, the band of air in which temperature rises with altitude. Montreal Protocol- he Montreal Protocol on Substances That Deplete the Ozone Layer is a protocol to the Vienna Convention for the Protection of the Ozone Layer. It is an international treaty designed to protect the ozone layer by phasing out the production of a number of substances believed to be responsible for ozone depletion. * Nitrogen dioxide- a foul-smelling reddish brown gas that contributes to smog and acid deposition. * Outdoor pollution-air pollution that occurs outdoors Ozone depleting substances- airborne chemicals that destroy ozone molecules and thin the ozone layer * Ozone hole- thinning of the ozone layer over Antarctica. * Ozone layer- a portion of the stratosphere that contains most of the ozone * Particulate matter- solid or liquid particles small enough to be suspended in the atmosphere and able to damage respiratory tissues when inhaled. * Photochemical smog- air pollution containing ozone and other reactive chemical compounds formed by the action of sunlight on nitrogen oxides and hydrocarbons, especially those in automobile exhaust. Polar cell- one of a pair of cells of convecti ve circulation. * Primary pollutant- directly harmful * Relative humidity-the ratio of the water vapor contained in a given volume of air to the maximum amount the air could contain for a given temperature * Residence time- in a biogeochemical cycle, the amount of time a nutrient remains in a given pool or reservoir before moving to another * Secondary pollutant- added to the atmosphere Sick building syndrome- a building-related illness produced by indoor pollution in which the specific cause is not identifiable. * Stratosphere- the layer of the atmosphere above the troposphere and below the mesosphere * Temperature inversion- an abnormal increase in temperature with height in the troposphere * Troposphere- the bottommost layer of the atmosphere * VOCs- volatile organic compound

Free Essays on Art In Society

The 1940’s through the 1960’s were not only some of the most socially and politically volatile times in American History, but were the catalyst for the numerous changes in which occurred in American Popular culture during these and following years. Instead of experiencing the trauma which resulted after World War I’s end, post-World War II United States returned fairly easily back to everyday life. Although there were some problems converting from a wartime to a peacetime economy in the late 1940’s, Americans took on the task and entered the 1950’s on a very auspicious high note. During the time period after World War II, the United States experienced many changes. Technology was abundant and the rate at which new inventions, industries and technologies came about was at a rate never seen before. From a television in every home to the first computers and ultimately space flight, these two decades after World War II were crowded with advancements. So me of the most dramatic changes came in the field of art. What was once a single, slow road of popular culture advancement branched off into thousands of smaller, faster changing roads. Some of these â€Å"roads†, which can be seen as changing styles, or movements, in art, whipped Americans through a roller coaster of change in what they saw around them. The End of World War II: The major art movement taking place in the United States directly after World War II was abstract expressionism. The abstract expressionist movement â€Å"devoted itself to the principles that art is most expressive when a relationship is established between the artist and the spectator† . For the most part, abstract expressionism attracted the American public with its simple methods and spontaneous appearance and more so because it was an entirely American art movement. With most of Europe at war and in recovery during the 1940’s, Americans were left with the principal responsibility of developing art. Abst... Free Essays on Art In Society Free Essays on Art In Society The 1940’s through the 1960’s were not only some of the most socially and politically volatile times in American History, but were the catalyst for the numerous changes in which occurred in American Popular culture during these and following years. Instead of experiencing the trauma which resulted after World War I’s end, post-World War II United States returned fairly easily back to everyday life. Although there were some problems converting from a wartime to a peacetime economy in the late 1940’s, Americans took on the task and entered the 1950’s on a very auspicious high note. During the time period after World War II, the United States experienced many changes. Technology was abundant and the rate at which new inventions, industries and technologies came about was at a rate never seen before. From a television in every home to the first computers and ultimately space flight, these two decades after World War II were crowded with advancements. So me of the most dramatic changes came in the field of art. What was once a single, slow road of popular culture advancement branched off into thousands of smaller, faster changing roads. Some of these â€Å"roads†, which can be seen as changing styles, or movements, in art, whipped Americans through a roller coaster of change in what they saw around them. The End of World War II: The major art movement taking place in the United States directly after World War II was abstract expressionism. The abstract expressionist movement â€Å"devoted itself to the principles that art is most expressive when a relationship is established between the artist and the spectator† . For the most part, abstract expressionism attracted the American public with its simple methods and spontaneous appearance and more so because it was an entirely American art movement. With most of Europe at war and in recovery during the 1940’s, Americans were left with the principal responsibility of developing art. Abst...

5 Secrets of Persuasion Use NLP to Influence Your Readers - Freewrite Store

5 Secrets of Persuasion Use NLP to Influence Your Readers - Freewrite Store Persuasive writing is a skill that every writer needs to master. That’s true whether you’re writing blogs with affiliate links, emails to your subscribers, or landing page copy to promote a product. There are lots of ways to approach writing persuasively, but one of the most effective is Neuro-Linguistic Programming (NLP). Developed by Richard Bandler and John Grinder in the 1970s, Neuro-Linguistic Programming is a communication tool that can have a big impact on your readers - if you know how to use it right. Of course, you’ll find people who dismiss the tools and techniques of NLP as being ‘mumbo-jumbo’ - but, then, they’re the kind of people who would have said it was impossible to put a man on the moon. NLP works. It works for businessmen when they’re closing a massive deal, and it works for writers who need to convince your readers to do something. It doesn’t matter whether it’s clicking a link, completing a form, or making a purchase, when you use NLP, your ability to persuade increases. The Power of Persuasion Neuro-linguistic programming is so-called because, effectively, it uses words (linguistic) to reprogram (programming) the brain (neuro). It’s been compared (quite negatively) to manipulation. It can, of course, be used manipulatively, but there’s so much more to it than that. It’s used in coaching and even in therapy to change the way people think about things. So, how does NLP work to persuade people to change the way they think? Courses to train as an NLP practitioner are taught over seven days, so condensing the principles of NLP into an article isn’t easy. Nonetheless, I’ll share with you key insights from NLP that are particularly pertinent for writers. Foundations of Neuro-Linguistic Programming for Writers While some copywriters shun NLP as being far too ‘out there’, there are lots of skilled copywriters who understand how to use it to maximize results. By now you’re probably eager to find out how you can do that too, so let’s dig in. 1. The Language of the Senses NLP is all about the way that language is used to influence others, but it’s more than just about the words. It’s about what the words we use evoke in the people we’re addressing. In NLP, language is sensory - because all the information that we process can only enter our brains through the five senses. Most people have a sensory modality preference - whether you’re aware of it or not. There are three sensory modalities in NLP - visual, auditory and kinaesthetic (feelings). NLP teaches that influencing your readers starts when you use language that appeals to their sensory modality preference. For example: Visual: â€Å"Can you see what I mean?† Auditory: â€Å"Can you hear what I’m trying to say?† Kinaesthetic: â€Å"Does it feel right to you?† When you’re writing, you can’t know (in most cases) what your readers’ preference is, so you should incorporate all three senses into your writing to maximize the potential impact of your writing. 2. Story Time As a writer, you probably love to tell a good story, right? Well, you’ll be pleased to know that storytelling is a great NLP technique that you can easily exploit. When you couple your natural storytelling abilities with the (hidden) power of language in NLP, you’ll be able to exert huge influence over your readers. It happens to you all the time - even if you don’t recognize it happening. The movies and TV shows you watch exert influence over you all the time, with hidden, subtle messages that you don’t notice because you’re engrossed in the unfolding story. Using story to influence your readers is a matter of using metaphors and analogies that enter the subconscious. Metaphors work on a deep subconscious level to affect how your readers feel or think. 3. Homophonic Influence Homophones, words that sound the same but have different spellings and meanings, are a subtle way to subconsciously affect your readers’ decision-making processes. Let’s look at an example that you could use in landing page copy for a sales page: â€Å"By now, you should be able to see the power of using NLP in your writing copy. But, if you want to fully understand how to maximize the impact of your writing, increase your sales and grow your business beyond your wildest dreams, we have something more for you. Our eBook, ‘Unlocking the Secrets of Sales Copy’ normally retails at $99 but, for 48 hours only, you can get your hands on it for just $7.† Placing the words ‘by now’ at the beginning of that paragraph is using a homophone to prime the buyer’s brain. ‘By now’ and ‘buy now’ sound the same when you read them aloud in your head - and that subconscious influence on your reader can have a big impact on the number of people who click on the ‘buy now’ CTA button below the paragraph. 4. Effective Emotional Influence As a writer, you need to be able to affect your readers’ emotions in order to get results. Affecting emotions effectively, however, is a skill that can take time to learn. NLP teaches that you use facts in order to basically tell people how to feel (or, at least, how you want them to feel) when you use facts. Charities making appeals for donations have expert copywriters who are exceptionally skilled at using facts and other emotional tools in their writing. For example, a popular NLP-inspired technique is to tell prospective donors how their donation can change the lives of the people receiving the funds. â€Å"Your donation of $20 will feed a family of four for a whole month.† Another way charities use emotional influence in their writing is to demonstrate how a small sacrifice on the donor’s part can make a significant difference. â€Å"If you sacrifice your favorite coffee-shop latte or cappuccino just one day each week, your donation of $20 per month will pay for Jessica to attend boarding school to continue her education, including her boarding fees, supplies and food for the month.† 5. Pattern Interrupts Interrupting the flow of your writing - or disrupting the flow - by introducing a new, unexpected idea, is a great persuasive technique that NLP trainers really applaud. It’s all about breaking thought patterns - which enables you to directly access the subconscious mind. It’s a technique that stage hypnotists use - though I’m not suggesting for a minute that you need to hypnotize your readers! Politicians and smart public speakers use it, too, so it’s worthwhile learning how to most effectively use this technique in your writing. One example of how you can use pattern interrupts is to introduce confusing or unexpected language into the middle of your ‘pitch’. The way you do this will depend on your audience, but you could try using sudden oblique references, or making reference to unrelated details – or, even, using swear words within your copy. The sudden change of direction gives you a brief opportunity to take advantage of your audience’s confusion. If you’re writing a sales or landing page, you could use callouts and testimonials to achieve pattern interrupts. By distracting your audience’s attention to something new, you have a new window of opportunity to appeal to the subconscious, refocus their attention, or disarm them. Delve Deeper into NLP If you want to maximize the persuasive potential of your writing and influence your readers more, it’s worth exploring NLP in more detail. NLP training is available around the world and investing in an NLP course can have a huge impact on your persuasive writing. You could even explore NLP coaching to build your confidence as a writer. Far from being ‘mumbo-jumbo’, neuro-linguistic programming is an effective means of exploiting the science of persuasion. The more you understand how NLP works, you’ll be able to recognize the techniques that other writers are using to influence your decisions, too.

Sound Artist Essay Example | Topics and Well Written Essays - 1500 words

Sound Artist - Essay Example This process is just like writing a poem1. Architects completely keep in mind the visual dimensions of a structure for communicating the historical, emotional, artistic and social background of the space. However, they neglect, usually, the acoustic dimensions. To feel space through listening has never been identified as native ability of humans. However, dolphins and bats are classified in this category. Nonetheless, no specific qualities are required to sense spatial qualities. The hardwired segment of human beings is rudimentary spatial ability and it is a genetic part of human body. For instance, the utilization of headphones for listening music has its own affect; however, if the headphones are removed after listening music then walking in the room makes a different impact; the sounds of walking are clearer now. Even if a person walk blind fold in his/her room he/she would be able to recognize paths through its resonances2. Maryanne Amacher These are called acoustic spatial dime nsions of sound. Several composers utilized this feature in their compositions; however, the work of Maryanne Amacher is unforgettable and commendable. She was born in Kane Pennsylvania. Her father was a Swiss freight train worker while her mother was a nurse. She was the only child in the family. At very early age, she learned to play piano. She graduated in computer and acoustics science. From the beginning of her musical and composition career, she was interested in different variations of sound. In this respect, she implemented different kind of microphones and she got the help of many loudspeakers to create her so-called airborne sound. She experimented her techniques at all levels and achieved great success3. Her famous catalogue â€Å"Sound Character† is a masterpiece. The catalogue has seven compositions. 1."Head Rhythm 1" and "Plaything 2" 2. Tower 3. Synaptic Island (excerpt "VM2 from the Levi-Montalcini Variations") 4. Synaptic Island (excerpt "Tower Meta1s", "Feed 2", "Muse Orchestra 1") 5. Dense Boogie 1 6. Choral 1 The analysis of Maryanne Amacher’s Compositions The American composer and installation performer Maryanne Amacher had completely a different method. She composed CD Sound Character to vibrate the hidden ear â€Å"Third Ear†. Her theory was very different from all of his contemporary artists. The CD Sound Character has seven tracks and many of them are related to ‘third-ear music’. The music resounds in the head and it seems different from the music that originates through loudspeakers. In addition, the CD is comprised of atmospheric sound installations, multi-channel re-mastered excerpts. These re-mastered excerpts originate sound, which is not only hears but also feels in the whole body and the room becomes speaker itself. However, to compose for the body is a unique issue. It needs fresh models of aural analysis and treatment because the listening point is shifted from the ears to the tissues of the b ody, which provokes memories, psychic and physical association and intertwine of information. Can the body is able to work out a plan for sound stage? Can these worked out plans free different bodies and association among spaces and bodies? The concept of embodied listening and disrupt traditional models of describing and hearing sound are similar to Donna Haraway’s (1991) ‘embodied objectivity’4. The tracks 3, 4, and 7, which she started to originate in 1980 are multi-room, multi-channel large-scale pieces and these tracks

Written Report for Professor in Chem Department (new gas-phase ion Essay

Written Report for Professor in Chem Department (new gas-phase ion chemistry and mass spectrometric ) - Essay Example In 1999, she received an outstanding Graduate award of Lanzhou University and consequently the same award at the Chinese Academy in 2002. In 2012 at Purdue University, she received a Research foundation faculty international grant. Finally, for her mastery in mass spectrometry, the American society honored her with Mass Spectrometry Research Award (Chem.purdue.edu). On joining Purdue, professor Yu had little information with the use of instrumentation, but quickly she gained mastery of the sophisticated apparatus. Professor Xia, a daughter of high-school chemistry teacher developed her interest in chemistry early life and was further influenced by her father. Her enthusiasm is evident in several interviews whereby she states that she always aspired to be a chemistry researcher and the PdD training proved a genuine pathway to success. She further acknowledges that she always wanted to be a researcher and chemistry Purdue chemistry program is very reputable. (Chem.purdue.edu). Professor Yu’s research focal point is on generating new ways for analyzing carbohydrates and proteins using mass spectrometry and new gas-phase ion chemistry. This bio-analysis process aims to utilize radical reactions as an approach to exploring radical ion chemistry. Her interest and that of the group is to develop tools for bio-molecular structural clarification through instrumentation, bio-radical chemistry and MS method of development. Through instrumentation, Xia and group develop mass spectrometry systems for executing bimolecular reactions in both a linear trap and plume sections of nano-electrospray source. These ranges of apparatus enable research transition from the radical attack study of biomolecules to the analytical study (Chem.purdue.edu). In terms of bio-radical chemistry, radical ions can be formed in the gas phase on principle of radical reactions.