Marketing Strategy of Ookus-Free-Samples-Myassignmenthelp.com

Question: What Is Ookus? How Does It Work?. Answer: Client Overview The name of the organization is Ookus. It is an Australian company that is involved in marketing especially in the hotel industry. Ookus helps one to create an individual dream and share it with friends and other individuals in the same social media platforms. Ookus is a linking marketing strategy to make friends and family link and turns the dreams of individuals into reality (Blythe 2006). The number of employees employed by Ookus in Australia is between 500-600 people employed to work as advertising agents in the digital platform. The employees range from marketers, IT specialists, travel consultants and digital marketing consultants. Goods and Services offered At Ookus, the goods and services offered include advertising for Hidden Valley Resort in Western Australia. It makes the people dream of their desired destinations through Adwords and creative digital content in Hidden Valley (Carter 2011). It promises an ultimate enjoyment in the Resort for a perfect gate away on Fridays and Saturdays. It provides meaningful communication to the end users of the services. When a group of friends take the ultimate enjoyment ride, they earn points for the gate away. This can be redeemed in order for one to take other trips. Key online marketing personnel For digital marketing to be successful, the company has to ensure that it has qualified personnel in its marketing department. The key marketing personnel include the digital marketing manager who is the head of digital marketing at Ookus. Besides the manager, there are marketers who are tech survey and make digital content marketing in different departments. Other key personnel include IT specialists and content writers. Age of the company Due to the growth of social media, the company has grown tremendously. The company is 7 years old and with the wave of digital marketing that is disrupting the market, it is likely to grow in leaps and bounds (Chaffey and Ellis-Chadwick 2016). URL The URL of the company is Https//: ookus digital marketing .co. Au. The website age is as old as the company which is 7 years old. The website management is done by the company marketing and IT department. The management of the website is under the key personnel who are employed to make sure that the website is running and up to date. The social media sites such as google +, Facebook, Instagram, and twitter are under the name of the company which is Ookus. Online sales via online and offline As a digital marketing company, the companys sales on the online platform are greatly increasing. For Fridays and Saturdays gate away, the company is increasing its visibility therefore attracting a lot of customers and hence increased sales (Dodson). For offline marketing, the sales have dipped but the marketing manager is trying to increase the sales. Other relevant information includes the prices for various products and the sites for travel at the resort. Market Analysis: Before writing the first word it is important to define who will consume the content and understand our target. The first step is to create a Person who represents your audience. This is the basis not only for the content marketing plan, but for the entire marketing strategy. It is called "marketing or buyer person" and to define it must be taken into account (Ryan). The current potential customers are the young while the current potential competitors are the nearby resorts and hotels. The market is very competitive and the industry is receptive to the competition. They are market leaders and have unique selling points and seasonality of their services. Current Marketing: The website use it for promotion, to increase sales and customer service. The website strength is to make the people closer to the product and services and to avail all relevant information to the customers. Conclusion: The Ad words creates a platform for marketing therefore alighi the company to greatness and having a competitive edge over its rivals. There is increase in sales of the company. Proposed AdWords Strategy Demography: sex, age, geography, income level, occupation, marital status, educational level. Tastes and Style: values, interests, concerns, hobbies, lifestyle, personality, etc. Interaction with the internet: types of users, what kind of sites they visit use of social networks and which ones, which information sites / blogs consult, preferred devices, etc. Consumption habits. Map the content in the different phases of the consumer to plan for daily and weekly plans and budget. There is a proposed success matrix for the company while the target market for the company is mostly the youth who are social and outgoing. The marketing strategy is working as the sales on online digital platform are increasing at a rapid rate. Gone is a fundamental part of starting the content marketing strategy (Kaufman, Horton and a guidebook for executives). But much of the success lies in the distribution of such content. To do this, positioning the content in search engines so that users looking for inf ormation can find it is a fundamental task. Communication and Readability The communication of the company and the marketing strategy should be clear and show the various products and services of the company without vagueness and ambiguity. It should also be reliable and readable to avoid numerous the Adword should be readable and readily available for consumption by the customers (Kingsnorth). The goal of this post is to be a theoretical and practical guide to content marketing that covers the main definitions, best practices, ideas and everything needed to plan, implement and measure a content marketing strategy. In this holiday site, the image and the content of the market is well shown in digital marketing strategies. Digital competitions have acquired great relevance since the explosion of the Internet, and today many experts consider that they are key to the market (Schaffer 2014). The quality determines whether or not the ad appears in a search, the position in which it will appear and the price to pay per click (CPC). This means that the higher the quality of advertisement, the more times it will appear in the best positions and the lower the price to pay to be well positioned References Blythe, Jim. 2006.Marketing. London: SAGE Publications. Carter, Ben. 2011.Digital Marketing For Dummies. Chichester: John Wiley Sons. Chaffey, Dave, and Fiona Ellis-Chadwick. 2016.Digital Marketing. Harlow (GB): Pearson. Dodson, Ian.The Art Of Digital Marketing. Kaufman, Ira Morton, Chris Horton, and managers a guidebook for executives.Digital Marketing. Kingsnorth, Simon.Digital Marketing Strategy. Ryan, Damian.Understanding Digital Marketing. Schaffer, Neal. 2014.Social Marketing Digital Book Set. Wiley.